Social Scaffolding

Social Scaffolding

From 'Catching Up' to 'Building Up': The Trend of Proactive Friendship Architecture

This article is based on the latest industry practices and data, last updated in March 2026. For over a decade in my practice as an industry analyst, ...

Social Scaffolding

The Spryfy Lens: Spotting Scaffolding in Pop Culture's Hottest Friend Groups

This article is based on the latest industry practices and data, last updated in March 2026. In my decade as a cultural analyst, I've developed a fram...